Business benefits of accessibility

 For those who don’t know me, I lead the digital accessibility efforts at Barclays – ensuring we incorporate inclusive design and accessibility into our digital services and culture. Over the past few years of helping lead the bank’s accessibility agenda, I’ve seen a shift in how some organisations like Barclays are reframing accessibility – from something that “legally you have to do” to instead something that “commercially and morally we want to do”.

This mind-set shift creates a culture of inclusion – enabling us to build better products and not just compliant ones. Organisations used to perceive the accessibility agenda as a Corporate Social Responsibility (CSR) do-gooder activity but as times passed and thinking has matured, some organisations who embrace accessibility would perhaps call it Corporate Social Innovation. i.e. why wouldn’t you want to drive innovation, improve engagement with customers and with society at large?

The benefits of accessibility have been known to organisations and businesses for some time now- improved customer experience and reach, more engaged and productive colleagues, bolstering brand and mitigating risks. Read the business case for digital accessibility W3C guide I contributed on for further  details.

However we live in a world where I believe many organisations aren’t actively tackling the topic and instead stay complacent in giving it lip-service and covering their minimum legal obligations. Leading organisations need to help educate and encourage others on what accessibility means, why it matters and how it’s both good for business and good for society.

Let’s be clear. Legislation increasingly demands accessible technologies, consumers increasingly expect accessibility in their personal devices and the world around them and many businesses are waking up to the multitude of benefits it brings. In short, accessibility is of benefit to more people and of interest to more organisations than ever before.

We need to find new ways to build inclusive cultures and workplaces by educating heads, inspiring hearts and enabling hands on the topic.

At Barclays, we wanted to hear from real-world disabled customers and colleagues telling in their own words and way the real positive human impact that accessibility has on their independence and their world.

Barclays accessible reality – the human impact of accessibility

As a disabled person and accessibility leader, we can agree that we live in a time of great change and challenge. What I do know is that the accessible world of tomorrow will require collaboration, legislation, imagination, determination and participation from everyone.

We need to teach digital teams to both care about accessibility as well as how to code for accessibility.

All views in this article are my own

By Paul Smyth

Accessibility leader and disability champion

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